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Summary
Product design leader with 13+ years designing complex B2B, desktop, and web products. I operate across strategy, systems, and execution — translating ambiguity into clear product direction, building scalable design systems, and partnering closely with product and engineering to ship high-quality work. My background spans hands-on UX architecture, cross-product pattern alignment, research-informed prioritization, team leadership, and zero-to-one product development.
Core Expertise
Product & systems design
- Complex Workflow Design
- UX Architecture
- Design Systems for Desktop + Web
Strategy & insight
- Product Discovery
- UX Intelligence (Insight → Decision)
- Research-informed Prioritization
Leadership & execution
- Cross-functional Alignment
- Design Quality at Scale
- Team Leadership & Design Ops
Experience
Avid Technology — Director of Product Design
August 2022–Present
- Centralized design leadership. Lead design across a portfolio of desktop and web products while staying close to systems, workflow design, and implementation quality.
- Cross-product UX architecture. Shaped interaction models and visual patterns across complex creative suites including Pro Tools and Media Composer, improving clarity and usability in dense, timeline-based interfaces.
- Scalable design systems. Defined and operationalized a Foundations → Shared → Product system, cutting fragmentation and improving UI consistency across teams.
- Tokens & shared components. Introduced token-based workflows and shared UI components that tightened design–engineering alignment and reduced implementation overhead.
- Design community. Initiated and scaled a cross-functional design community, aligning previously siloed teams around shared principles, patterns, and UX foundations.
- Product direction from ambiguity. Partner with product and engineering leads to turn user, technical, and business constraints into actionable design direction.
- UX intelligence. Established frameworks linking qualitative and behavioral data to prioritization and roadmap decisions.
- AI-assisted workflows. Piloting Figma MCP and GitHub Copilot to accelerate prototyping and reduce handoff friction.
Univrs — Co-Founder / Product & Design
2024–Present
- Co-founded a B2B SaaS platform that aggregates customer feedback and quantifies the revenue impact of user needs, enabling product teams to prioritize based on financial outcomes.
- Led product and interaction design in a zero-to-one environment, translating complex data models and AI-driven analysis into a clear, usable experience.
- Worked closely with engineering to rapidly prototype, iterate, and ship a functional v1 under tight constraints.
Mapware — Senior UX Strategist / UX Lead
October 2021–August 2022
- Built the UX function from the ground up for a geospatial SaaS platform.
- Designed complex workflows and interaction models for data-heavy applications.
- Established a design system and core patterns to support scalable product development.
- Partnered with engineering and product leadership to shape product direction and usability.
Virbela — Senior UX Researcher & Product Designer
August 2020–October 2021
- Designed interaction models for desktop and immersive environments.
- Conducted usability research to inform product decisions and improve user flows.
- Contributed to a cross-platform design system supporting a rapidly scaling product.
Design Interactive — Extended Reality Research Associate II
April 2019–August 2020
- Conducted applied UX research for AR and VR training systems in high-stakes environments.
- Designed and evaluated interaction models for immersive simulation products.
Selected Impact
- Moved Avid from team-specific UI silos to a shared, system-driven model reused across products — fewer one-offs, faster iteration.
- Stood up repeatable insight pipelines so feedback and behavioral signals inform roadmap tradeoffs, not one-off decks.
- Improved consistency and delivery predictability through tokens, shared components, and clearer design–engineering handoff.
- Aligned product and design leads on patterns and language across flagship creative suites including Pro Tools and Media Composer.
- Shipped a zero-to-one B2B SaaS product (Univrs) from concept to functional v1, bridging complex AI-driven data models into a usable product experience.
Education
M.S. in Human-Computer Interaction
DePaul University
B.A. in Psychology
Indiana University of Pennsylvania